As with any advertising/marketing initiative or campaign, we’re seeking eyeballs. A media buyer/planner, such as myself, carefully plans his/her strategy to capitalize on the most viable audience… all the while hoping that those eyeballs are a nice set of captive, 20/20 eyes directly fixated on our clients’ messages. It’s Fall season premiere season (yes, that …
Milestones & Emails
Over 3 short years ago, we developed a key marketing tool that has become an integral part of our advertising and marketing initiatives — email (or, e-blasts as the industry has so aptly named them). In the month of June, we had quite a milestone that has our agency buzzing. We had the privilege to deploy over 2.75 million …
Introducing: G&P Style
So working at a firm chock full of creative folks, it’s pretty common to get inspiration from coworkers, especially front some great wardrobes. We thought, “man, why keep these nuggets to ourselves?!” With that in mind, we’re going to start an occasional series highlighting the various style of our chic team. Think of it as …
The news media is not the enemy
I stumbled upon this news story over the weekend about a director for a chamber of commerce in the St. Louis area. In full disclosure, I don’t know anything else other than what was reported in the story: http://www.kmov.com/news/investigates/We-Caught-RCGAs-Dick-Fleming-Hiding-in-Hallway-119765284.html As a PR specialist, there are so many things I noticed the subject of the story …
The Neon Allure
My casino client travels took me to the remote, but surprisingly large, gaming market of West Wendover in northern Nevada. This market straddles the Nevada/Utah border and pulls roughly 60% of their play from Salt Lake City, 20% transient (interstate traffic) and an estimated 15% from air junkets (Wisconsin is surprisingly well represented). The point that I find …
Gaga for Google
As advertisers struggle with exceptionally low visibility and consumer disinterest through banner ad placements (since when is 0.30% average click-through rate successful?) – which, if you think about it, is much like a stock broker pitching a startup tech company to you while you’re in line at Taco Bell – there is a massive algorithm-backed …
Unsung hero: your casino buffet
Naturally when you think of casinos you think buffet. Sometimes the appeal of a casino buffet is greatly overlooked. Believe it or not, some tour companies actually pick their casino stops based on the quality, service, freshness and presentation of the buffet. I recall a specific situation from a few years back where a tour …
Direct marketing vs. social media
There are many ways to look at the pros and cons of social media versus direct marketing. On one hand, posting on a social media site (facebook, twitter, LinkedIn, etc.) is a great way to promote yourself and your business. But is that enough? Direct marketing has been a tried and true method of marketing …
Recency: timing is everything
In media, it is said that a person must view your communication at least 3 times before that person would make a buying decision. In media, it is said that a person must view your communication at least 3 times before that person would make a buying decision. In media, it is said that a …