As advertisers struggle with exceptionally low visibility and consumer disinterest through banner ad placements (since when is 0.30% average click-through rate successful?) – which, if you think about it, is much like a stock broker pitching a startup tech company to you while you’re in line at Taco Bell – there is a massive algorithm-backed machine quietly humming along to our aid.
Assuming you woke up this morning in a location that is not under a rock, you’ve heard of a little company called Google.
In fact, according to Quantcast, Google ranks #1 (above Facebook, social media lovers) as the most-visited website on the internet – an estimated 155 Million unique (quantity, I can’t vouch for them as individuals) people visited Google’s website in January 2011.
We all know that Google is accepted by everyday users, but Google is also a successful media for marketers – not only because of its reach (no brainer) but also its ability to properly deliver a message to those whom are looking for it. They have so eloquently dubbed its key as “relevance” – see “PageRank.”
As Google Certified Advertising Professionals, we not only maintain several ongoing client advertising initiatives daily, but we also quickly get “up to speed” on new technologies and roll-outs that Google has to offer. The purpose of this post is not to shamelessly name drop our GAP certification (*wink*), but it is to show a recently developed way that Google helps us casino marketers seek better campaign results on the fly.
I give to you the Google Adwords tab: Dimensions. (the name itself is a pun lover’s dream; I could go on about “4th dimension” or “another dimension,” but I won’t… yet)