As with any advertising/marketing initiative or campaign, we’re seeking eyeballs. A media buyer/planner, such as myself, carefully plans his/her strategy to capitalize on the most viable audience… all the while hoping that those eyeballs are a nice set of captive, 20/20 eyes directly fixated on our clients’ messages. It’s Fall season premiere season (yes, that …
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Milestones & Emails
Over 3 short years ago, we developed a key marketing tool that has become an integral part of our advertising and marketing initiatives — email (or, e-blasts as the industry has so aptly named them). In the month of June, we had quite a milestone that has our agency buzzing. We had the privilege to deploy over 2.75 million …
Gaga for Google
As advertisers struggle with exceptionally low visibility and consumer disinterest through banner ad placements (since when is 0.30% average click-through rate successful?) – which, if you think about it, is much like a stock broker pitching a startup tech company to you while you’re in line at Taco Bell – there is a massive algorithm-backed …
Recency: timing is everything
In media, it is said that a person must view your communication at least 3 times before that person would make a buying decision. In media, it is said that a person must view your communication at least 3 times before that person would make a buying decision. In media, it is said that a …